GOF advises investors on sale of 1-2-3.tv to iMedia Brands

Munich, October 1, 2021 – Gütt Olk Feldhaus advised ARCUS Capital, BE Beteiligungen and IRIS Capital on the sale of 1-2-3.tv group to iMedia Brands, Inc. The closing of the transaction is subject to merger control approval.


1-2-3.tv, headquartered in Grünwald near Munich, was the first German-language teleshopping provider to auction off a diverse range of products via Dutch auctions. ARCUS Capital and BE Beteiligungen acquired a stake in the group in October 2016 and together with IRIS Capital developed it from a pure teleshopping broadcaster into an interactive multichannel provider. The sale to iMedia Brands is part of 1-2-3.tv's long-term growth and internationalisation strategy.


ARCUS Capital AG is a Munich-based investment company that focuses on investments in medium-sized companies in the DACH region. The company portfolio consists of industrial, software and online companies with a total turnover of approx. €300 million.


iMedia is a leading interactive media headquartered in Eden Prairie, Minnesota/USA and listed on the Nasdaq Stock Market. It owns a growing portfolio of tv networks, consumer brands and digital services that together position it as a single-source partner to television advertisers and consumer brands seeking.


GOF has advised the sellers on all parts of the transaction. GOF regularly acts as legal adviser to ARCUS Capital on M&A transactions.

Legal advisers to ARCUS Capital AG:

Gütt Olk Feldhaus, Munich: Dr Sebastian Olk (Partner, Corporate/M&A, lead), Dr Tilmann Gütt (Partner, Finance), Thomas Becker (Of Counsel, IP/IT), Isabelle Vrancken (Senior Associate), Matthias Uelner (Senior Associate), Dr Dominik Forstner (Associate, all Corporate/M&A), Christopher Müller (Associate, Finance)


BLOMSTEIN, Berlin: Dr Pascal Friton, LL.M. (Partner, Foreign trade), Dr Max Klasse (Partner, Competition), Dr Laura Louca (Associate, Foreign trade)

About Gütt Olk Feldhaus:

GOF is a leading international law firm based in Munich. We provide legal advice on all aspects of commercial and corporate law. We focus on corporate law, M&A, private equity and financing. We also handle litigation in these areas.


Dr. Sebastian Olk
+49 89 24 22 411 20
+49 174 21 88 911